Actions enhance audience participation Ukraine Phone Number List touch devices and other interactive elements. Perhaps one of the best benefits of emotional marketing is the way in which publicity is generated around the actions that are carried out. In addition to word of mouth advertising, social networks Inspiring experiences encourage people to capture the moment with their mobile phone and share it on their social networks. This draws the public's attention and potentially more consumers to the brand. And this is Ukraine Phone Number List change in the rules of the game: much of the marketing is done by the public itself, instead of by the brand. |
Engagement Marketing: Always Coca-Cola An Ukraine Phone Number List example of this, perhaps one of the most used when theorizing about Ukraine Phone Number List marketing, is "The Coca Cola happiness machine". Youtube video thumbnail As you can see, the Coca Cola logo does In experiential marketing, as we have said, neither the product nor the brand is the center. How not to put this example? Do you think that the people who received € 100 have forgotten it? Surely they will never forget it, even if they have not directly benefited from the money.
What do you think those people would have done? Undoubtedly, all of them Ukraine Phone Number List their experience, on and offline: Coca Cola gives away money! The media echoed this action and people shared videos and photos on their social profiles. The brand The most interesting thing is that the money is for good deeds, actions that also involve other people. Good deeds have positive effects on those who perform them and on their recipients, Ukraine Phone Number List powerful emotions.